beehiiv vs Kit: the real pricing picture
Both pricing pages show one slider position at a time. Below are the complete official tiers side by side, the break-even points, and an honest read on when each is worth it.
Prices verified 2026-07-12 from official pricing engines · monthly billing unless noted.
Side-by-side cost at common list sizes
| Subscribers | beehiiv Scale | Kit Creator | Yearly gap |
|---|---|---|---|
| 1,000 | $43 | $39 | Kit saves $48/yr |
| 2,500 | $61 | $59 (3k tier) | ≈ tied |
| 5,000 | $78 | $89 | beehiiv saves $132/yr |
| 10,000 | $96 | $139 | beehiiv saves $516/yr |
| 25,000 | $149 | $199 | beehiiv saves $600/yr |
| 50,000 | $219 | $379 (55k tier) | beehiiv saves $1,920/yr |
| 100,000 | $290 | $679 (105k tier) | beehiiv saves $4,668/yr |
The one-sentence verdict: on price alone, Kit only wins below ~1,000 subscribers; from 5,000 up, beehiiv Scale is consistently and increasingly cheaper — a $4,600+/year gap by 100k. You pay Kit's premium for its automation engine, not for sending.
Free tiers: 2,500 vs 1,000
beehiiv Launch stays free to 2,500 subscribers with unlimited sends. Kit's Newsletter plan is free to 1,000 subscribers. If you're starting from zero, beehiiv gives you 2.5× more runway before the first bill — at typical early growth that's months of difference.
When Kit is worth the premium
Kit is an automation-first platform: visual automation builder, tag-based segmentation, behavioral sequences, and a deep integration ecosystem. If your business runs on funnels (lead magnet → nurture sequence → product launch), that machinery can earn back the price gap. If you publish a media-style newsletter and monetize with ads, sponsorships or paid subs, beehiiv's toolkit (ad network, boosts, 0% take on paid subs on Scale) matches how you earn.
Check your exact size
These tables list published tier boundaries. For your exact count, use the calculator on the home page — it applies the same official tables, including free-tier cutoffs and annual-billing discounts. Comparing against Substack instead? See beehiiv vs Substack (flat fee vs 10% revenue cut).
Sources
beehiiv: pricing page slider positions 1k–100k+, read 2026-07-12. Kit: pricing engine tier table (45 tiers to 500k), read 2026-07-12. Annual billing: Kit = 10 months/yr; beehiiv ≈ 14% off. Platforms change prices — the verification date is part of the data.